FEATURE
What working at Figma taught me about customer obsession
Figma's VP of Product, Sho Kuwamoto, emphasizes the importance of prioritizing customer needs and building a strong customer-oriented culture by actively engaging with customers, providing direct support, and incorporating their feedback into product development. Taking a service-oriented perspective, similar to running a high-end restaurant, helps prioritize the overall experience and happiness of customers. The author encourages teams to invert the traditional product-oriented mindset and focus on understanding and serving user needs in order to make better product decisions.
lennysnewsletter.com
CREATIVITY
Deloitte chief innovation officer: How to solve problems at work
Deborah Golden, the chief innovation officer at Deloitte, emphasizes that the best ideas often come when the mind is disconnected from the desk and engaged in other activities. She suggests several ways to clear the mind and find solutions, such as taking walking meetings, starting meetings with an exercise, and giving the brain refreshers throughout the day. She
cnbc.com
CURIOSITY
AI In User Research (2023)
This article provides an overview of the findings on the role of AI in UX research, which is based on a survey of over 1,000 User Researchers, ReOps Specialists, and people who do research. Some interesting takeaways including a majority are using AI in some capacity and their biggest concern is the potential for inaccurate or incomplete analysis.
userinterviews.com
UX
How UX designers can use brain science to influence user experience
Where does persuasive UX end and manipulative UX begin? How do we achieve long-term user engagement without it being exploitative?
As UX designers, we might not be able to influence how and when new technologies are deployed to the public, but by understanding the workings of our brains, we can influence the velocity of adopting new apps and perspectives.
fastcompany.com
Design Ethically
The <Design Ethically> framework lays down a theoretical and philosophical foundation and also provides a toolkit of activities for you to implement the ideas presented here.
This ethical design framework originated from a team of designers, product managers, consultants, and engineers from various tech companies who agreed that enough was enough.
designethically.com
TOPICAL
Kids These Days Get 4,500 Notifications a Day and Hate Facebook
The kids are not all right and are being subject to a firehouse of pinging in the thick of the Information Age. A new report reveals that children are getting upwards of 4,500 notifications a day and have some predictable favorite (and least favorite) apps.
During design, remember to ask the question: "At What Cost?"
gizmodo.com
