As car brands continue to evolve, it's not uncommon for them to refresh their logos to reflect their modern identities. Unlike the KIA/KN logo change, some changes have been so subtle that it’s hard to tell the logo has changed at all. Porsche's new logo took three years to develop but at a glance is almost identical to the previous version, the gold changing slightly and the background made smoother.
To test whether these minute details are picked up by the average consumer, Vanarama surveyed a thousand people, showing them one correct logo and two incorrect logos of eight manufacturers, and asked respondents to identify the real one.
How many would you have identified correctly?