Some startups believe that it is vital to include scent to truly build an immersive metaverse. Read more about that and how the author whipped up her own scent, based on her top-ranked notes: a dash of tea rose, chocolate, and aquatic. Spoiler alert: it had a wet, cloying smell, like detergent, and wet dogs, and stale biscuits.
It was a good reminder that as much as scent is everywhere, it’s also an art form. The majority of the metaverse will be developed by software engineers, who, while skilled at their work, lack the nuanced knowledge of scent. Acknowledging this, many have brought in outside experts, such as fashion designers for Metaverse Fashion Week, and consult and contract with big-time architects on city creation. With this in mind, perhaps the job of “scent choreographer” will soon be part of the metaverse hiring boom.
Co.Design sat down with Zoox’s industrial design team to discuss the details shaping its unique rideshare vehicle.
founded in 2014 and acquired by Amazon in 2020 for $1.2 billion, Zoox has spent nearly the last decade building an autonomous vehicle from scratch. Their goal is not to sell the car, but to build the rideshare service of tomorrow to challenge Uber and Lyft.