According to McKinsey, Design Thinking failed because feasibility and viability fell behind desirability. Done right, a team of designers, industry experts, data analysts and executives can accomplish a lot in a short time: build user empathy, brainstorm ideas, develop prototypes and scenarios, then test them with people and with data models, all in the space of a few days.
That's how it should have been done anyway...
The world of design is having ever more influence on business. Leveraging its power adds an entirely new dynamic to the leadership team.
Hello Chief Design Officer!
Designers, how would you describe what you do without the word "design"?
The author has been testing it with art, design and architecture students; many "graphic designers" are graphic artists while others are corporate branding agents, which are two different things. Many "design thinkers" behave like neoliberal business consultants, while many "urban designers" and planners do the same.
Me? User Experience Strategist? Digital Experience Architect? Usability Guru?
If you need to cheat, here are a couple of generators: UX Job Title Generator and Design Titles
Glad to know I wasn't alone in wondering why Bezos' rocket looked like a body part! Especially after Branson's looked so... elegant. Here are a few tweets and memes.
“They went through a lot of iterations coming up with the perfect shape to give them the most volume, the best windows, and [a design that] wouldn’t kill anyone onboard,” said the astrophysicist Scott Manley.
Tech feasibility and safety obviously left desirability in the dust!