WELCOME
Being Designerly 84 contains carefully curated content to help you think, feel and act like a designer. Read about the best of CES, tech failures of 2023, creativity survival guide, Walmart's tech innovations, designing great retail experiences, expert predictions for 2024, and the story behind Coke's 2023 holiday toolkit.
Enjoy!
FEATURE
Best of CES 2024: ZDNET editors' top picks
If it's Jan, it must be CES time! Of all the products ZDNet editors saw at CES 2024, they picked a TV, a laptop, an AI device, and a tech accessory they most recommend. But wait, there's more - including their pick of the best innovation overall - the Holoconnect Holobox
zdnet.com
7 Major 2023 Tech Failures Based On Human Factors Science Mistakes
The 7 major tech flameouts in 2023 include the Humane AI Pin's misdirection, GM Cruise RoboTaxi's lack of understanding of human factors, Tesla Cybertruck's questionable problem-solving, Slack's disastrous UX redesign, the disruptive nature of pickleball gameplay, and Sam Altman's disregard for human factors science.
Tech companies need to consider fundamental human factors science when developing products. Ignoring human factors science can lead to wasted resources, design failures, and loss of user trust.
linkedin.com
CREATIVITY
Stephen Fry reads Nick Cave's stirring letter about ChatGPT and human creativity
Last August, as part of his Red Hand Files correspondence project, legendary musician Nick Cave was asked questions about creativity and ChatGPT by two fans. Nick replied with a single letter, which Stephen Fry read at the 10th anniversary Letters Live show at London's Royal Albert Hall in November 2023.
Enjoy this short 5-minute video!
youtube.com
Creative survival guide: Five ways to start the year right
This article explores the unique ways to get back in the swing of your practice when feeling stuck, uninspired or if you’re looking for a complete overhaul of your creative process. Read on to find out why the nature you crave might be closer than you think, and how looking back to what you’ve already got might be the best source of inspiration.
itsnicethat.com
If you want to be creative, you can’t be certain
Ida Persson describes the different ways that embracing uncertainty is a super power when it comes to generating creative solutions.
uxdesign.cc
VISUAL
Prediction Consensus: What the Experts See Coming in 2024
Visual Capitalist summarized 25 of the most common predictions and forecasts by experts into a single visual of what’s expected to happen in 2024.
Drawing from their predictions database of over 700 forecasts compiled from reports, interviews, podcasts, and more, the Prediction Consensus “bingo card” and this article offer an overview of the most cited trends and opportunities that experts are watching for the rest of the year.
visualcapitalist.com
The design thinking behind Coca-Cola's global holiday toolkit
Learn more about the thinking behind Coca-Cola's 2023 holiday campaign identity - a stylish combination of nostalgia and modern design. Marketing assets and new can designs feature festive ornament graphics, a classic Santa with a modern, mono-colour twist, vibrant contour bottle silhouettes, fresh bespoke typography and motion principles to bring the holiday magic to life.
creativeboom.com
EXPERIMENT
From Aisles to Algorithms: Walmart's Tech-Forward Innovations for Time-Saving Shopping
Don't get put off by the fact that this is a press release - it does showcase Walmart's tech innovations. They say that their "why" is to help people live better, and that everything their associates do starts and ends with the customer, including how they apply technology. As it should be!
Read about their latest customer-centered innovations including GenAI-powered search to find specific items quickly and easily, a new AR feature called Shop Friends, and InHome Replenishment, an AI-powered feature that anticipates customers' needs and automatically places orders for essential items to be delivered directly to their pantry or fridge.
walmart.com
UX
What Alfred Hitchcock can teach us about designing a great retail experience
The author suggests that when designing spaces, like retail stores, one should consider how Hitchcock would design them, focusing on creating scenes that evoke emotions.
The five guiding principles for creating a good retail scene include having a beginning, middle, and end; incorporating mini-climaxes within scenes; reinforcing the overall brand story; using carefully chosen props, cues, and triggers; and communicating values that customers care about.
fastcompany.com
