Apple CEO, Tim Cook, said he admired how Jobs held everyone at Apple to the same standard of creativity and boundary pushing — no matter whether they worked in engineering, marketing or any other department.
“One of the things I loved about him was he didn’t expect innovation out of just one group in the company or creativity out of one group,” Cook said. “He expected it everywhere in the company.”
Designerly behaviors can help anyone be creative...
Author Vaclav Smil's newest book, Invention and Innovation: A Brief History of Hype and Failure , is a tale of thwarted promise. He focuses on the categories chosen to demonstrate the limits of innovation. Although astoundingly rapid progress has been made in the fields of electronics and computing over the past 50 or so years, it does not follow that we are thus in some unprecedented golden age of disruptive, transformative growth in every field.
Smartphones are cool and all, but innovations in areas that could meaningfully improve many people’s lives—agriculture, transportation, energy use and storage, drug discovery—have mostly seen incremental progress. Not only that, but we don’t even actually need radical new inventions to get clean water, micronutrients, and a decent education to kids in the developing world, which would radically improve their quality of life. We can mitigate extant inequalities by tweaking the tech we have, if we would only choose to do so.