The media often portrays creatives as those with quirky personalities and unique talent. Researchers have also identified numerous personality traits that are associated with creativity, such as openness to new experiences, ideas and perspectives. This paints a dire picture for those who consider themselves conventional thinkers, as well as those who do not work in creative occupations – including roles that are often considered traditional and non-creative, such as accountants and data analysts.
These beliefs miss a key part of how creativity works in your brain: Creative thinking is actually something you engage in every day, whether you realize it or not. Moreover, creativity is a skill that can be strengthened. This matters even for people who don’t consider themselves creative or who aren’t in creative fields.