A few issues ago, BeingDesignerly featured Bezos' stepping-down-as-CEO-announcement and his signoff line: ‘Let Curiosity Be Your Compass’ - good designerly advice for everyone.
A few days ago, his last letter as CEO, featured storytelling, customer focus, and ended with: "be kind, be original, create more than you consume, and never, never, never let the universe smooth you into your surroundings." - maybe my kids will finally listen now that B-man said it!
While this could be filed under news or inspiration, I felt it was most appropriate as a featured item.
Another article about Jobs, another TL;DR to battle click-baitey titles. Disconnect and focus. Jobs would turn off his phone during his "playtime" in the Apple design lab. Yes, creativity is a gift, but like all designerly habits, it can be cultivated.
Set aside time to play, or whatever drives you to create. And if you need more tips, our previous issue highlighted them: Smartphone too distracting? Here’s how to reclaim your focus
5 techniques on finding your creative spark - for times when you’re short on inspiration, this article has a few ways to reframe your thoughts and break through to better ideas.
One designerly tactic is: "Get into your audience's mindset" - read about this and the others
Last year, Ben & Jerry’s created nearly 40 new products, making it their most innovative year ever, by using smart glasses and other technologies to create and test new flavors in their home kitchens.
Apart from remotely collaborating, their flavor gurus were shipped new Cuisinart home ice cream makers, allowing them to continue creating flavor based on a prompt, like nostalgic childhood desserts, or holidays, with a goal of sparking ideas and creativity. Along with the new flavor, the creator writes up a one-sheet description and presents the work to the rest of the team.
Though none of these flavors will probably make it to the freezer of your local grocery store anytime soon, the process is serving its purpose to keep the R&D team connected and creating.
Salivating much? Read the article to satiate those curiosity tastebuds!