FEATURE
Dear Brit creatives who sneer at Super Bowl ads, our best work was feral too
After ingesting all things Super Bowl, System 1’s Andrew Tindall is now a true believer in ‘feral’ ads. He discusses a shift in perception regarding Super Bowl ads, transitioning from viewing them as nonsensical to appreciating their unique and 'feral' creativity. And the realization was driven by the first rule of UX: You are not your user...
thedrum.com
CREATIVITY
On The Evolution Of Creativity And Creative: With Crayola’s Victoria Lozano
This 30-minute video episode in the series on The Evolution of Creativity and Creative, features Victoria Lozano, Chief Marketing Officer at Crayola. Listen to Lozano discuss:
- That creativity isn’t an output
- Imagination in action
- What NASA and Crayola share in common
- The unconscious unteaching of creativity
- And the ineffable power of asking “what if?”
CURIOSITY
International AI Safety Report 2025
A report on the state of advanced AI capabilities and risks – written by 100 AI experts including representatives nominated by 33 countries and intergovernmental organizations.
www.gov.uk
AI Safety Index 2024 - Future of Life Institute
Rapidly improving AI capabilities have increased interest in how companies report, assess and attempt to mitigate associated risks. The 2024 FLI AI Safety Index therefore convened an independent panel of seven distinguished AI and governance experts to evaluate the safety practices of six leading general-purpose AI companies across six critical domains.
futureoflife.org
CRITICAL THINKING
Deceptive patterns – exposing the tricks tech companies use to control you
Harry Brignull's free online book and educator slides are handy resources to learn and share how online businesses use carefully designed tricks and traps. The presentation has over 200 slides with examples.
deceptive.design
TRANSPARENCY
AI transparency framework.
As AI supplements human creativity, we must also ask ourselves: What role do inspiration and originality still play in an AI-assisted world?
uxdesign.cc
VISUAL
Cadbury bars riff off of ‘Made to Share’ idea in limited-edition campaign
I love how Cadbury's limited-edition Cadbury's purple-wrapped Dairy Milk packaging uses a simple treemap to suggest who gets how much of the bar. And for people in the US who don't like the chocolate - try the UK version - there's no going back!
thedrum.com
EXPERIMENT
AI Coding Tools and The Rise of Personal Software
Eric Snowden, Head of Design at Adobe, went hands on with AI coding tools to go from an idea to an app with users in a few days for a passion project.
medium.com
UX
Sonos may have finally fixed its app’s biggest remaining problem
2024 was a terrible year for Sonos and many of its customers thanks to a botched app update that removed key functionality and introduced problems. By the end of 2024 it still wasn't completely fixed. But it's a new year, and many C-exits (CEO, CCO, CPO, CMO) later, one of the most annoying on-going issues with the Sonos app finally appears to have been fixed. Volume control… works!
Move fast but don't break things...
techradar.com
The Role of AI in UX Design: Leveraging Technology While Keeping the Human Element
Are the user experiences we’re creating truly superior to what humans have been designing for the past five decades? The answer is both yes and no.
linkedin.com
INCLUSIVE
We're entering a dark period in US accessibility
The White House website doesn't comply with US legal accessibility requirements, paving a path for widespread disability discrimination. The US Federal Government is in charge of holding companies accountable for web accessibility compliance. Who can sue the US Federal Government for this?
semanticfish.net
